Show Marketing

The new Great Lakes Apparel & Gift Show is using targeted marketing campaigns, strategic partnerships and media collaborations to promote ways to get in front of thousands of qualified buyers who are looking for new opportunities to purchase new and unique products & inventory for their retail locations.

The Great Lakes Boutique & Gift Show managers has laid the foundation for an aggressive marketing campaign to promote and bring awareness to the new Michigan gift show located at the Kalamazoo Expo Center 2900 Lake St, Kalamazoo, MI 49048 on Oct 14-16, 2025 to buyers, decision makes and business owners through out the Great Lakes region.

Our company is working with a SEO & SEM marketing firm to help facilitate and promote the show. Some of the advertising techniques that we feel will help the newest Regional Michigan Gift Show grow and get the exhibitors in-front of qualified buyers over the next 8 months which includes?

Bimonthly email blasts starting 6 months starting to the show to over 3000 thousand verified business owner & buyer emails throughout the Great Lakes States: Michigan, Ohio, Indiana, Illinois & Wisconsin
Regional specific digital & social media advertising: Google ads, Facebook and LinkedIn advertising
Direct mail campaign targeting thousands of brick & mortar retailers such as: Boutiques, Farm Markets, Gift Shops, Garden Centers, Hospital Gift Shops, Pharmacies, Resort Destinations and more
Great Lakes Boutique & Gift Show information on regional and national trade show websites!
Press release in retailer publications reaching business’s throughout the Great Lakes and Upper Midwest States.
Full page display advertising 2 months prior to gift show in 3 national gift shop magazine publications.
Press Releases in nation gift industry publications and websites.
Email blasts campaign to subscribing customers of national digital print magazines.
Networking with industry professionals to bring awareness to the new show.
AI business technology tools & technology will implement decision-making and long term growth plans. This strategy will create brand awareness, deliver content and target select audiences.

Gift Shop® Plus is the gift industry’s #1 modern retailer’s essential resource. In addition to its print magazine, Gift Shop® Plus is a 24/7, 365 on-demand digital resource to more than 39,000 retailers.

Souvenirs, Gifts & Novelties (SGN) magazine, established in 1962, is published six times a year. SGN reaches 24,000 retailers through print and digital distribution

Gifts & Decorative Accessories magazine has been servicing the gift industry for over 107 years helping retailers connect with manufacturers. GDA publishes 11-print issues per year, offers weekly eNewsletters, a robust website, eBlasts, and many other digital products. GDA’s total readership is over 85,000.

Market Reach

Building Brand Awareness through Digital, E-Marketing, Offline Marketing, Print & AI Business Strategy. Target specific marketing throughout the Great Lakes Region & Upper Midwest states targeting buyers in Michigan, Ohio, Indiana, Illinois, Wisconsin, Minnesota, Iowa, Kentucky & Eastern Pennsylvania.